Leveraging only one social media platform doesn’t work. Neither does posting the same content on all existing social media channels. In this article, we’ll uncover why you should repurpose content across your social media and why mere pitiful cross-posting is dead. Why Diversify Social Media Content Your social media audience is so different. Even if…

Everybody says you should be consistent and talk to your customers in your unique tone of voice. But how to find it? This is what we’ll talk about. This guide will be useful for brand marketers, social media managers, copywriters, and, to some extent, content designers. What Is Tone of Voice? Before creating a marketing…

Instagram audience is very diverse. Among 1 billion monthly active users of Instagram, there’s a certain percentage of visually-impaired or hard-of-hearing people who also want to consume content without limitations. The platform understands that, this is why it’s rolling out features that allow you to make your content more accessible. …

An influencer’s job might seem easy and chill. People think that everything they do is posting on social media from time to time, earning lots of money, and call it a day. But, in reality, becoming a proper influencer requires much time and effort. And to remain an influencer and…

No need to remind you of generic stuff like relevant hashtags, sharing posts in stories, using CTAs, and alike. Some of the things we’ll cover in this piece are not news — you’ve already heard about all these many times over. Yet, consider this as a checklist of activities you…

Instagram’s native editing opportunities are limited, especially when it comes to photo content, so we’ve taken the liberty of gathering useful Instagram apps to create dashing visuals on Instagram. With these applications, you’ll be sure your visual content is consistent, convincing, and conveys the exact message your business tries to…

Do you find well-thought-out Instagram feeds as appealing as we do? If so, let’s find out if it’s possible to create such a feed without a designer’s help and how you can visually plan it. We’ve talked to the Combin design team — Sergey, Sasha, and Max — and picked…

Instagram media dimensions change all the time. Below are the latest Instagram image, videos, and stories dimensions, as of 2022. Instagram Image Sizes Before we begin, here’s something to keep in mind when making a photo and uploading it on Instagram: aspect ratio. Aspect ratio is a metric that relates to the size…

If your Instagram audience is from different parts of the world, it might be difficult to post content right at the hours when all your followers are active. It’s common that if an influencer or brand is, say, from the US, it’s likely that part of their European audience doesn’t…